February 9, 2023

Buno Filter

Drive your way

Wallbox unveils Super Bowl ad with lightning strike survivor

Although the electricity fear is fictional, the ad’s star is not: Seth Thomas, of Durham, N.C., was struck by lightning 10 a long time ago, Main Advertising and marketing Officer Barbara Calixto said in a assertion to Automotive News.

The professional will air for the duration of the second quarter of the Feb. 13 activity. Wallbox launched a teaser on line Wednesday.

“We are thrilled to debut our to start with industrial in the U.S. in the course of the major annual sport — Super Bowl LVI — while showing how seamlessly Wallbox chargers can healthy into drivers’ daily lives, even for individuals with electrophobia,” Calixto reported.

The place is component of an extensive new advertising marketing campaign all over the U.S., U.K., Germany, the Netherlands and Sweden, the company claimed.