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VW names ex-Samsung exec Batten new communications chief for N.A.

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Volkswagen Team of The us has hired a previous government from the U.S. arm of one particular of the world’s greatest electronics corporations to provide as its chief communications officer, the German automaker’s North American unit announced Wednesday.

Cameron Batten, formerly the vice president and head of communications for Samsung Electronics of The us, is by now doing the job in the role at VW Team of The us, wherever he will “direct the company’s storytelling endeavours across corporate, interior, solution, and governing administration affairs in the United States, Canada, and Mexico.” He succeeds Pietro Zollino, an Automotive News All-Star in 2018, who returned to Europe past calendar year to assume another communications role within just corporate mum or dad VW AG.

Prior to Samsung, Batten served in communications roles with Money A single, Johnson & Johnson and American Specific in the U.S., and Royal Philips Electronics of the Netherlands, VW stated.

“I’m thrilled to have Cameron be a part of our staff,” Scott Keogh, president and CEO of Volkswagen Team of The us, stated in a statement. “Volkswagen is primary the charge for electrification in the United States. And Cameron’s extensive qualifications in model communications will help us condition our narrative and have interaction our stakeholders in this exciting journey.”

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