February 4, 2023

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Drive your way

VW has committed $20 million to prep U.S. stores for EV sales

“It really is the purchaser who will guide America’s electrical motor vehicle revolution,” Scott Keogh, CEO of Volkswagen Team of America, claimed in a statement. “And it is really our dealership partners who provide their communities into electrical motor vehicles, giving unmatched assistance and expertise. We’re devoted to fully assistance them in this journey. With 9 out of 10 Volkswagen ID.four consumers determining as initially-time EV consumers, I have under no circumstances been extra confident that the electrical potential is driven by Volkswagen.”

The German automaker also released a retention program for EV experts, shelling out bonuses of $2,000 for every calendar year at taking part dealerships when allowing for experts to acquire new unique certifications and create up expertise in EV assistance work for VW products.

From March to September, VW offered 12,279 ID4s in the U.S. The automaker only reports U.S. profits quarterly. VW states it has “extra than 40,000 ID4 gross reservations considering that its introduction in March 2021.”