PSA has appointed Cyrille Moreau as director of its B to B division and will report to income and advertising director, Thierry Koskas.
Previously accountable for Free2move Lease functions, Moreau succeeds Olivier Bodet.
With a lot more than 20 years of experience in the automotive sector on B to B and Used Autos, Moreau will aim on supporting B to B buyers in mobility wants and in lessening CO2 footprint.
The B to B entity of PSA addresses a worldwide scope. It defines the B to B business strategy, approach and business plan to obtain the objectives established by the