06/12/2021

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Sonic hires ex-Mazda marketing exec as EchoPark’s first marketing chief

2 min read

Sonic Automotive Inc. has hired two executives, which include a former Mazda advertising manager, for newly developed positions at its quickly expanding EchoPark model of utilized-auto merchants.

Sonic named Dino Bernacchi as main advertising officer and Thien Truong as main profits officer of EchoPark Automotive, reporting to Sonic President Jeff Dyke. The moves are efficient Monday.

Bernacchi, 51, experienced been senior vice president of advertising for the NFL’s Cleveland Browns, Sonic mentioned. Prior to that place, Bernacchi experienced been Mazda North American Operations’ main advertising officer for practically 3 a long time right before he resigned in March 2020.

He experienced labored as advertising director of Harley-Davidson Motor Co. prior to Mazda. Bernacchi has also labored at Typical Motors, Visteon Corp. and Detroit-based mostly promotion business Campbell Ewald.

“His large know-how in model enhancement and advertising is a all-natural suit with our goal of building EchoPark a nationwide household title synonymous with providing an exceptional guest experience to individuals who shop on the internet or in-store for top quality pre-owned autos at fantastic price ranges,” Sonic CEO David Smith claimed in a statement.

Truong, 51, will come from Brightloom, a computer software technologies corporation that caters to places to eat, exactly where he also was main profits officer.

The new hires arrive at a time of speedy advancement for EchoPark. There are at this time thirty EchoPark utilized-auto merchants and supply facilities, but Sonic is aiming to have a hundred and forty nationwide by 2025.

Sonic introduced EchoPark in 2014 as a utilized-auto store in the Denver market place.

In late July, Sonic disclosed it was launching a strategic review of its EchoPark utilized-auto procedure. One analyst who covers Sonic speculated that the EchoPark review could be the precursor to a spinoff of the quickly developing enterprise.

Sonic, of Charlotte, N.C., ranked No. seven on Automotive Information‘ most recent list of the prime 150 dealership teams based mostly in the U.S., with retail profits of ninety three,281 new autos in 2020. It retailed 159,025 utilized autos very last 12 months, building it No. 6 on Automotive Information‘ list of the prime a hundred utilized-auto suppliers.

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