February 6, 2023

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Roush Could Get In On The Camping Game With New ‘Overland’ Trademark

Roush is aware how to make Ford items even tougher. Which is obvious by researching recent builds like the Super Duty and Ranger and older projects like the 710-horsepower (529-kilowatt) ‘Old Crow’ Mustang. But now the famed tuner wants to get in on the overlanding activity, it seems.

A recent trademark of the moniker “Roush Overland” was uncovered by the internet site Muscle mass Cars & Vans. Roush filed the trademark with the United States Patent and Trademark Business in Oct of 2020, for use on “Leisure Motor vehicles And Extras, Specifically, Tenting Trailers, Towable Trailers, Travel Trailers, And Trailer Hitches For Motor vehicles.”

The name and rugged symbol suggest that Roush wants to get in on the booming overland phase, most likely by tuning Ford’s more recent items like the Bronco, Bronco Sport, and Ranger. MC&T implies that Roush Overland could be comparable to Chevrolet’s partnership with AEV, which bloomed the more rugged Colorado ZR2 Bison, or the name could be for tenting trailers as the trademark implies – or both of those.

Whatever the circumstance, the business is keeping tranquil on precisely what the new name implies precisely. When attained for remark by the internet site, Roush claimed that there are “no updates on this ideal now.” Prospective buyers will have to wait and see what Roush has planned.

Till that time, you can nevertheless decide up a single of the firm’s tuned vans, like the Super Duty and Ranger by now talked about, or a supercharged Mustang sports automobile. The business even has a more effective edition of the new Ford F-a hundred and fifty on the way, which our photographers captured in Michigan hiding a supercharged motor and intense appears.