09/12/2021

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Reynolds and Reynolds acquires digital retailing provider Gubagoo

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Reynolds and Reynolds Co. has obtained Gubagoo, a retail technological know-how seller that specializes in conversational and digital retailing equipment, the business said Tuesday.

Privately held Reynolds, of Dayton, Ohio, said the addition of Gubagoo to its product or service line, which incorporates dealership management systems, purchaser marriage management systems and other computer software equipment, expands what it really is calling a Retail Wherever approach. The method provides dealerships the ability to function with car prospective buyers any where they shop — no matter whether on line, in man or woman or in some blend of the two — even though allowing for shops to sustain regulate of the course of action, Reynolds said. Terms of the deal were not disclosed.

“Reynolds is regularly hunting for methods to greatly enhance our options, and with this acquisition, we are building yet another financial commitment in the long term of our business and our dealership customers’ long-term profitability,” Robert Burnett, Reynolds’ CFO and govt vice president of corporate advancement, said in a assertion. “Incorporating Gubagoo’s digital retailing and chat technological know-how into our Retail Wherever platform will even more empower our vendor companions to compete and win against their competition.”

Gubagoo will work with much more than six,five hundred dealerships, such as much more than 5,000 franchised dealerships in the U.S., the business advised Automotive Information this calendar year. Its solutions consist of stay chat equipment for dealership sites and a virtual retailing platform.

Gubagoo’s technological know-how also powers Asbury Automotive Group’s omnichannel retailing platform, Clicklane, which released late last calendar year.

“We are thrilled to be part of the successful staff at Reynolds,” Gubagoo CEO Brad Title said in a assertion. “We are hunting forward to accelerating our speed of innovation, as we keep on advancing our conversational commerce and digital retailing equipment to help sellers win the long term.”

Gubagoo will continue to be an impartial brand and retain its title, Reynolds spokesman Greg Uland advised Automotive Information. The business will assist all Gubagoo customers, irrespective of the DMS platform the dealership utilizes.

Reynolds’ acquisition of Gubagoo follows DMS rival CDK Worldwide Inc.’s acquire last 7 days of digital retailing supplier Roadster. The two firms have said the acquisitions broaden their abilities close to digital retailing.

Reynolds is in the midst of overhauling its functions as it will work to boost its name as a partner to its dealership customers and boost its purchaser foundation.

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