In 2016, the PSA Group (Peugeot Société Anonyme) declared plans to deliver the Peugeot brand name back to North The usa inside of 10 yrs. This week, Carlos Tavares, CEO of the Stellantis Group (which consists of PSA and FCA – Fiat Chrysler Cars) said the clear, which is that significantly has modified due to the fact then. The planned return is no longer planned.
“For the time getting, I don’t imagine that is component of the matters that we want to prioritize for the up coming time window. I imagine it truly is better that we funnel the talent, the cash, and the engineering capacity of our Stellantis enterprise to the current brands to increase what requires to be enhanced and to speed up the place we will need to speed up since we already have a incredibly strong presence in this industry.”
– Carlos Tavares, Stellantis CEO
Stellantis does already has a strong industry share in the United States, of course. The precedence is to raise the industry shares of the Jeep, Dodge, Ram and Chrysler brands. This is specifically the scenario with Chrysler, which at this time only provides the aging three hundred sedan in addition to the Pacifica and Grand Caravan vans (the latter is known in the US as Voyager).
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Chrysler sales have declined in latest yrs, from three hundred,000 units 5 yrs ago to somewhere around one hundred ten,000 in 2020. These effects, merged with the alter in possession, have sent rumours flying in all directions about the long term of the virtually 100-yr-outdated brand name. Carlos Tavares was reassuring in this regard, suggesting that Chrysler was below to stay and that it would be reinvented as a substitute.
“We think about that this brand name is a person of the 3 historical pillars of Stellantis [Fiat and Peugeot are the other two], and of course we are keen, and I am keen, to give this brand name a long term,” declared Tavares.
The ink on the agreement concerning PSA and FCA has only just dried, so we can hope to see far more announcements in the coming months. There will be variations, but for now, we now know that Peugeot is not coming below, but that Chrysler is – most likely – keeping.