18/01/2021

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Mercedes-Benz India lines up 15 launches to bounce back in 2021, Auto News, ET Auto

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NEW DELHI: India’s biggest luxury carmaker Mercedes Benz India has lined up 15 launches in 2021 to bounce back again from its 42.7% sales tumble in 2020 owing to COVID-19. In 2020 the firm sold only 7,893 automobiles in India against 13,786 units in 2019.

On the other hand, the firm recorded forty% sales development in the last quarter of 2020 at two,886 units in comparison to two,058 units in the previous quarter. “We are especially happy with the potent Q4 general performance registering forty% development about Q3,” Martin Schwenk, taking care of director and CEO, Mercedes Benz India, stated.

“We are cautiously optimistic about 2021 and we back again it up with 15 new or renewed products and improvements in doing business. 2021 will be a product or service-packed calendar year, which we are self-confident will translate into exhilaration for customers and our seller associates,” he stated.

With 15 new launches, Mercedes Benz India hopes to bounce back again as the demand from customers is coming back again. The new products will comprise a combine of models throughout physique designs, some with no any predecessor in the Indian market place. Setting up Q2, the all-new A-Class Limousine, new GLA, and AMG GT Black Series are some of the most promising products lined up for the 2021 debut.

On the other hand, source lack of semiconductors will have an affect on the generation of the luxury carmaker. “We are seeing a applicable affect on generation till April,” Schwenk stated.

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