February 9, 2023

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Mercedes-Benz India aims at record sales in 2022, fears Russia-Ukraine war impact on supply chain, Auto News, ET Auto

 The Mercedes Maybach- S Class is the first of the 10 models that Mercedes-Benz India plans to launch this year.
The Mercedes Maybach- S Class is the to start with of the 10 designs that Mercedes-Benz India options to launch this calendar year.

The Indian passenger car marketplace has been witnessing robust need stages, in some segments led by the pandemic-triggered need for personal mobility. In the luxurious auto section far too, the desire is pretty robust. Section chief Mercedes-Benz is looking at tapping this desire and publish report profits through this calendar 12 months.

In 2018, the very best year in conditions of income for the OEM, it marketed 15,500 vehicles. “The need is as excellent as 2018, if not better. There’s a potential to do substantially better,” Santosh Iyer, VP – internet marketing and product sales, Mercedes-Benz India explained to ETAuto. Last year Mercedes-Benz India sold 11,200 autos.

The demand is as good as 2018, if not better. There’s a probable to do substantially greaterSantosh Iyer, VP, Internet marketing & Income, Mercedes Benz India

Even so, there’s also a problem. The ongoing war in Ukraine could throw the spanner in the performs as it could direct to some offer chain disruptions. Businesses, which includes Mercedes-Benz, are assessing the prospective impact the ongoing war could have in the manufacturing strategies. The war appears to be to be previously impacting sector self esteem. ” We were being extra confident two weeks ago than now contemplating what has transpired or is going on in Europe, as we are not equipped to estimate the provide chain impact,” Iyer explained.

 Santosh Iyer, VP, Marketing & Sales, Mercedes Benz India
Santosh Iyer, VP, Promoting & Revenue, Mercedes Benz India

While the passenger car or truck business is witnessing very good desire in the market, it has not been equipped to deliver ample vehicles to fulfill the demand. The semiconductor disaster has been the key purpose. In general current market leader Maruti Suzuki, for example, has a backlog of 2.7 lakh bookings for its vehicles. The semiconductor obstacle is gradually easing in varying levels for OEMs. A further disruption owing to the ongoing Russia-Ukraine war is the very last matter it desires.

The prospective affect of the ongoing war in Europe in the Indian sector may possibly grow to be distinct in a couple times, but what is by now obvious for an OEM like Mercedes-Benz is that clients are searching for new offerings in a expanding financial state. To cater to this desire, Mercedes- Benz India has introduced the Mercedes Maybach-S Course currently. The super luxurious car is presented in two variants – S680 4Matic and S580 4Matic. The far more highly effective S680 is an imported product, although the S580 is becoming assembled at Mercedes-Benz’s plant in Pune.

Going by the demand from customers for models priced at INR 2 crore and earlier mentioned in India, Mercedes-Benz India is bullish about the market place general performance of the Maybach-S Class. “We have observed remarkable growth in the segment (of vehicles priced at INR 2 crore and higher than) previous yr. It pretty much doubled. That phase is escalating at a quite rapidly rate,” Iyer said. The Mercedes Maybach- S Class is the initially of the 10 versions that Mercedes-Benz India options to launch this calendar year.

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Maybach S-Class 580 is explained by the enterprise as a person of the technologically advanced autos ever to roll out of Mercedes Benz India’s output facility in Pune. The firm expects to offer 300 units by the stop of the present calendar year.