24/06/2021

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Mazda names Jeff Guyton CEO of North American operations

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Jeff Guyton, who arrived to Mazda’s North American operations as president from its European business...

Jeff Guyton, who arrived to Mazda’s North American operations as president from its European business enterprise two several years ago, has been named CEO of the U.S. subsidiary, effective June 24.

Guyton, 54, will thrive Masahiro Moro, who will think a newly developed world wide placement of chief communications officer at Mazda’s headquarters in Hiroshima, Japan.

Mazda has been getting traction in the U.S. as of late, eking out a slight gross sales boost for 2020 despite the sector disruption of the pandemic. Lifted by gross sales of fresh new crossovers and the institution of an in-house finance arm, the automaker’s U.S. sector share rose to 1.9 % previous calendar year from 1.six % in 2019.

As CEO of Mazda North American Operations in Irvine, Calif., Guyton will think oversight of an growing business enterprise. In addition to running U.S. gross sales and marketing and advertising, he will be accountable for Mazda Canada Inc., dependent in Toronto Mazda Colombia, dependent in Bogota and Mazda Motors de Mexico, dependent in Mexico City.

He will also have accountability for Mazda’s U.S. producing at a time of substantial improve. In addition to the company’s compact-car or truck manufacturing foundation in Salamanca, Mexico, Mazda is on schedule to open an assembly procedure in Huntsville, Ala., this calendar year that is a joint undertaking with Toyota Motor Corp.

That $two.three billion plant will generate a new, not-nonetheless-discovered Mazda crossover built for the North American sector although also developing vehicles for Toyota.

Guyton, with levels from Ohio’s Wittenberg University and the University of Michigan, commenced his career with Ford Motor Co. in 1991 as a economical analyst in Hiroshima, at a time when Ford controlled the Japanese automaker. He moved to Mazda in 2000 as common manager of the company’s expense arranging department in Hiroshima.

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