This week’s biggest automotive news was with out a doubt the presentation of the Ford F-150 Lightning, the much-anticipated electric variation of the most well-liked pickup truck on the current market.
For Ford, the Lightning is a incredibly, incredibly major deal, of program. To wit, right after the presentation, the company’s stock rose 2.5 p.c Thursday morning to $12.42 (U.S.) on the New York Stock Exchange.
Fact stays fact, having said that. The automaker has declared that generation of the product will be limited for its very first yr on the current market. Fortunately, we’re not speaking about a ridiculously modest quantity, but about a relatively healthful 50,000 models. In point, that is a ton and a little at the similar time, thinking of that about a million F-150s are marketed in the U.S. and concerning one hundred,000 and 150,000 in Canada each yr.
Opportunity buyers of the F-150 Lightning will want to get their orders in promptly. Inside of 12 hours of the model’s presentation, Ford had obtained 20,000 reservations. Ford Canada did not specify how several reservations have been made in Canada.
The Blue Oval automaker adopted a identical approach with the electric Mustang Mach-E SUV, limiting its very first yr of generation to 50,000 models.
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The restrict on generation is not shocking, as there is a whole source chain of new pieces to be put in location. Add to that the present microchip shortage and it is obvious that it is really likely much wiser for Ford not to overpromise right now.
And, in any circumstance, Ford is not going to quit advertising the common variation of the product. The two will be about facet by facet for a extended time.
As a reminder, the Ford F-150 Lightning will be provided at $fifty eight,000 in industrial configuration and the XLT client variant will have a setting up price tag of $68,000. We’re ready for the costs of the other two variants, Lariat and Platinum.