‘JLR’s very British approach: keep calm and carry on’

The mark of any organisation is how it reacts to a disaster, primarily one the like of which we’ve in no way viewed prior to. And for JLR the concept looks to be very uncomplicated and very British: keep relaxed and have on.

Plainly, carrying on as regular isn’t doable correct now – factory and place of work closures necessarily mean clever wondering demands to be employed. And that is precisely what Jaguar Land Rover is superior at.

Nevertheless permitting us to appreciate and get fired up about cars and trucks is critical, primarily when providing them is challenging. What we do know is this: there will be a post-disaster bounce as everyday living begins acquiring back again to some form of normality. Showrooms will get busier people today will want to purchase cars and trucks once more.

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The corporations that realise this and carry on to feed the fervour that the environment has for cars and trucks – even for the duration of the toughest of situations – will be the corporations that are ideal positioned to just take benefit in the very long operate. Likely quiet, primarily when we might have a little far more time to gas our enthusiasm or motivation for information and facts about cars and trucks, is the worst point any car organization can do.

So hats off to Land Rover for getting a way – with safe and sound sanitising and social distancing – to get us guiding the wheel of the new Defender in the British isles this week. They preferred us to notify you what we think of what is the brand’s most vital model for a generation.

They are naturally very confident about the new car – and you can obtain out no matter if that assurance is justified by examining our review. I’ll give you one point to glimpse forward to prior to that, while. What’s amazed me most about the new Defender is how substantially exciting it is.

Everyone’s definition of exciting is very various – not minimum in this kind of a multi-faceted car as the Defender. But it is the way that JLR’s clever wondering has been employed, with a perception of ingenuity and a perception of humour, that is amazed me most. It’s not built in Britain, but it is designed and engineered in the British isles, and appears to be like and feels very British. It’s a high-quality illustration of what this region does ideal.

Click on below to browse all about our a few-working day Land Rover Defender adventure in Namibia…