February 4, 2023

Buno Filter

Drive your way

‘I was cynical about Hyundai’s aim to be the world’s 2nd biggest carmaker, not now’

Getting a journalist indicates you have a healthy dose of constructed-in cynicism. So I’ll confess to turning up at the start of the new Genesis GV80 and G80 types not anticipating them to be major high quality auto contenders.

How wrong I was. Both of those vehicles are severely outstanding and – straight out of the box – major contenders in opposition to major rivals.

I guess I shouldn’t be amazed, possessing noticed how the Hyundai Motor Team has remodeled by itself and its manufacturers (Hyundai, Kia and Genesis) more than the previous few a long time. I’ve been lucky enough to invest some time in Korea, in which I’ve often been struck by Hyundai’s eagerness to listen, study and respond – rapid.

I remember staying questioned to feed back again my ideas on good quality in a new product to Kia engineers some a long time ago. Two days later on they offered their strategies to me on how they’d be addressing my comments – starting up on creation vehicles in just a few months’ time. Wow!

Even though Hyundai and Kia solutions have been bettering at a fee of knots recently (and the Hyundai Tucson I’ve bought at the minute has been described by my wife as one particular of the greatest vehicles I’ve ever experienced!), we’ve been massively impressed by the model extensions: Hyundai’s scorching N types, the Hyundai Ioniq 5 and now Genesis.

Hyundai Motor Team is acting shrewdly and correctly, regardless of whether that is its investment decision in organizations like Rimac, Arrival and Canoo, or selecting partners like Ineos to operate with on hydrogen energy – it all would make sense.

On another trip to Korea, I was demonstrated a chart of the world’s most important auto makers and told how Hyundai Motor Team was aiming for the range two slot. And of course, I was cynical about that at the time, far too. Not now.

By focusing on what consumers really want – fantastic-wanting, fantastic-driving, productive, economical, high-good quality vehicles – Hyundai Motor Team is demonstrating other auto makers the way ahead ideal now. And there’s considerably extra to occur. 

Check out out our overview on the new delicate-hybrid Hyundai Tucson…