17/01/2022

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Drive your way

Hyundai’s EV effort similar to Toyota’s ‘Prius family’ venture

2 min read

The Ioniq name, which melds the words “ion” and “one of a kind,” is not compared with Volkswagen’s use of the ID moniker for its electrical auto lineup. Cadillac will hire names ending in “-iq” for EVs — like the coming Lyriq. Audi has E-tron, and Basic Motors is reviving the Hummer name for an electrical pickup.

But the background of subbrands has not often been type, as Sam Abuelsamid, principal investigate analyst at Guidehouse Insights, points out. Toyota’s hard work to produce a Prius spouse and children of motor vehicles various decades ago by incorporating a wagon and a smaller sized hatchback was discontinued as revenue fell with the rise of crossovers.

What is actually noteworthy in Toyota’s hard work is that the technological know-how by itself was a success: Toyota now delivers hybrid powertrains across most of its lineup and is launching a hybrid-only crossover and minivan.

“The similar point that transpired with the Prius spouse and children is likely to materialize with Ioniq,” Abuelsamid warned. “They’ll start it. It will most likely have just one, maybe two generations of motor vehicles — and then quietly fade absent as electrical powertrains grow to be ubiquitous during the lineup, considerably like hybrid powertrains did at Toyota.”

As a transitional action, Abuelsamid mentioned distinct naming for EVs can be beneficial for promoting and buyer consciousness. “I think Hyundai most likely acknowledges that it really is an interim action to display what they are doing with electrical,” he mentioned. “Automakers are trying to figure how they can actually offer these motor vehicles.”

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