20/09/2021

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How new vehicle safety norms will be game-changer for Indian auto industry, Auto News, ET Auto

8 min read

By Kamalesh Mohanarangam

The Bharat New Auto Safety Assessment Programme (BNVSAP) will change the Indian automotive marketplace dynamics by mandating time-sure passive and lively protection devices in new and current cars.

Passive protection devices: From July 2019, driver-aspect airbags have been a typical fitment in cars marketed in India, with front passenger airbags mandated for all new designs from April 2021 and from September 2021 for all current designs. Prior to this mandate, airbags have been provided generally on medium and higher-stop variants and focused customers willing to shell out a premium for protection characteristics.

Driver and co-driver seatbelt reminder alarms are required and need to have to be lively till the driver and the front passenger are belted.

Considering the fact that 2019, velocity warning devices have been required for every single new motor vehicle. BNVSAP mandates velocity alerts at two concentrations: higher than 80 kmph and higher than 120 kmph. According to new stipulations, the procedure cannot be overridden or turned off.

Active protection devices: While an anti-lock braking procedure (Abdominal muscles) is a significant protection purpose, it has been mandated for all new cars marketed only right after April 2018. Considering the fact that April 2019, the mandate has been extended to all designs provided by OEMs in the Indian marketplace.

Rear parking sensors have been a prerequisite for cars made since 2019.

Regulation to energize passive protection devices
Development in airbag unit income will be pushed by BNVSAP-mandated fitments of both driver and passenger airbags and by protection-acutely aware customers. Presently, some OEMs are giving up to eight airbags in their cars. For instance, Skoda’s Superb comes outfitted with eight airbags, and the earlier edition of the Skoda Kodiaq experienced 9.

The major-stop variants of a number of designs now occur with 6 airbags.

Frost & Sullivan jobs the airbag phase to register a compound yearly expansion charge (CAGR) of 11.9% to develop from 7.9 million to 27.five million units throughout 2019-2030.


In India, extended-standing laws mandating the use of seatbelts for drivers and co-drivers have been undermined by lousy enforcement and the normal deficiency of driving self-discipline. Nonetheless, Frost & Sullivan expects this solution phase to grow at a CAGR of six.3% about 2019-2030 to reach an believed 38.3 million units.

Each seatbelt reminder and velocity warning capabilities are the freshly mandated additions from 2019. Our research reveals that deployments of seatbelt reminders and velocity warning characteristics will collectively improve from 3.9 million units to 7.six million units about 2019-2030.

Alterations in lively protection devices
In India, lively protection characteristics have been provided in mid-to increased-stop trims. On the other hand, with new mandates, this is probable to change. Electronic Balance Programme will lead the change in lively protection devices


Abdominal muscles and electronic brakeforce distribution (EBD) are projected to develop from 3.six million units to 7.1 million units. We be expecting A, B, and MPV segments to be the optimum expanding in conditions of income volumes.

Traction regulate devices (TCS) stay an optional element, provided as a voluntary fitment and generally accessible in increased trims. Frost & Sullivan
estimates a robust CAGR of fourteen.7% about 2019-2030 for TCS. As the emphasis on protection percolates to A and B segments, the B phase is probable to account for a the vast majority of the income by 2030.

Comparable to TCS, electronic security programmes (ESP) are currently provided as an optional element. Just after 2025, most OEMs manufacturing passenger cars will start giving the element as a voluntary fitment, catalyzing a CAGR of thirty.9% throughout 2019-2030.

BNVSAP mandate for rear parking sensors for cars made from 2019 will result in a Stage autonomy typical for the Indian passenger motor vehicle marketplace.

Shopper expectations
OEMs admit that voluntarily giving protection characteristics will ensure improved protection for motor vehicle occupants, mitigate accident fees, and enable for increased BNVSAP ratings. OEMs these as M&M and MG are heading the extra mile by giving innovative driver guidance devices (ADAS) characteristics these as adaptive cruise regulate (ACC), computerized emergency braking (AEB), lane-keeping assist (LKA) and site visitors jam assist (TJA).

The main world-wide Tier 1 and Tier two suppliers lively in the Indian automotive marketplace are spurring the deployment of modern protection characteristics. They are partnering with OEMs to develop price tag-productive ADAS specially focusing on the value-delicate Indian purchaser. Many OEMs, these as Hyundai, are plnning digital camera-primarily based ADAS choices.

OEMs to deploy protection characteristics to comply with BNVSAP specifications
In conditions of the extended-expression prospective buyers of the solution segments, Frost & Sullivan forecast airbags, Abdominal muscles, and electronic security regulate (ESC) revenues to be value INR thirteen,231 crores, INR six,416 crores, and INR two,137 crores, respectively, by 2030.


The motor vehicle segments wherever protection characteristics will see the strongest expansion are the A and B segments, which have historically dominated automotive income in India. The B phase, in particular, will account for the optimum deployments due to the fact it signifies the optimum share of income in India’s automotive marketplace and presents only confined protection characteristics due to value sensitivity.


The front runners in the race to carry out protection characteristics: Frost & Sullivan research implies that Maruti Suzuki and Hyundai-Kia are probable to get the all round lead in conditions of complete volume expansion of mandated protection characteristics. This will be a immediate consequence of their higher motor vehicle marketplace share. On the other hand, as competition intensifies, other OEMs will make gains. In point, OEMs these as Toyota, Ford, and Volkswagen presently show a increased penetration of protection characteristics in their line-up.

OEMs will Leverage protection characteristics as a competitive differentiator


Maruti Suzuki’s variety of voluntary protection choices will be confined as it mainly caters to the value-delicate A and B segments. While Hyundai Kia caters generally to A, B, and C segments, its element-loaded cars will act as competitive differentiators.

Aside from the mandated essential protection characteristics, the higher expansion charge of ESP choices in Tata Motors’ cars will highlight the company’s emphasis on protection as a price proposition. We be expecting increased choices of TCS and ESP from Mahindra & Mahindra as its portfolio generally comprises cars in the SUV phase.

Honda’s mid-to-higher-stop motor vehicle choices will showcase the increased penetration of protection characteristics since its consumers are willing to bear the incorporate-on prices. Toyota caters to a very similar customer demographic, with forty two% of its income coming from MPV (Innova) and S segments (Fortuner). New launches in the B phase will lessen the all round deployments of TCS throughout Toyota cars in the next ten many years.

In spite of lower marketplace share, Ford’s cars show a increased penetration of protection characteristics. For instance, they occur with 3.two airbags on regular, with 29% of cars marketed in 2019 outfitted with ESP. Volkswagen’s cars have a increased penetration of protection characteristics than quite a few other OEM teams, with an regular of two.eight airbags per motor vehicle and 31% of its cars marketed in 2019 outfitted with ESP.

The challenges
Value, enforcement, and infrastructure are the challenges that persist. Auto economics, specially in conditions of fuel effectiveness, are a significant order thing to consider for the Indian purchaser. The substantial price tag addition linked with ADAS could possibly hamper uptake in the mass marketplace motor vehicle phase.

The emphasis to some extent remains on convenience and ease and comfort, with protection characteristics perceived as “nice-to-have” fairly than “must-have.” On the other hand, the city customers are putting escalating emphasis on protection characteristics and are willing to shell out a premium for them.

Ineffective enforcement is a key hurdle. This is probable to restrain OEM and supplier investment decision options, ADAS innovation, and marketplace expansion.

While BNVSAP encourages the adoption of protection characteristics, the deficiency of technological know-how readiness and weak road infrastructure will act as a dampener and most probable bring about the shorter-expression emphasis to be confined to parking and warning characteristics.

Strategic tips
While emission-similar laws have introduced India at par with Europe, Japan and the US, there requires to be a much better force for protection-similar specifications. BNVSAP focuses on characteristics these as dual front airbags, Abdominal muscles with EBD, rigid crash construction, seatbelt warning, seatbelt pretensioners, and power limiter seat belts.

On the other hand, laws need to have to be much extra thorough and incorporate AEB, blind spot detection (BSD), lane departure warning (LDW)/LKA, ahead collision warning (FCW), and alcoholic beverages interlock to boost protection. For illustration, even nevertheless LKA is not currently mandated in the EU, Euro NCAP grants supplemental details to cars that present this element. Promisingly, India’s Ministry of Road Transportation and Highways (MoRTH) is thinking about earning tyre force monitoring devices (TPMS) and ESC required in the region.

Indian OEMs have led the way for protection. Tata and M&M have fared well persistently, with most of their a short while ago-released designs scoring a minimal 4-star NCAP protection ranking.

From this backdrop, it have to be mentioned that the export-spec autos are designed to a diverse typical than India-spec autos. Many export-spec autos have fared well in GNCAP. Quite a few OEMs in India manufacture autos with ADAS characteristics for export marketplaces. This could conveniently be replicated for the Indian marketplace, with the supplemental reward of no substantial investments in retooling the assembly line.

ADAS will be an crucial competitive differentiator and a earnings generator for OEMs in India’s automotive house. To improve penetration fees, OEMs need to have to devise out-of-the-box customer approaches that really encourage element adoption. This can be accomplished by means of digital promotions or by allowing for consumers to check protection capabilities in a simulated ecosystem right before a motor vehicle order.

While motor vehicle protection is a issue, so is price tag. Appropriately, OEMs ought to present optional ADAS characteristics that handle both protection and value criteria. The important will be for OEMs and suppliers to prioritize the overall performance-to-price tag ratio of protection devices.

Incumbent OEMs need to have to adjust their operating design and collaborate extra intently with non-common and tech companies in the price chain. Existing and future updates to motor vehicle protection mandates in BNVSAP underline the relevance of OEMs partnering with Tier I suppliers like Bosch, Continental, and ZF-TRW to develop price tag-productive solutions and drive the deployment of ADAS characteristics.

All tendencies demonstrate that the Indian marketplace is progressively going toward Stage two protection characteristics. We be expecting quite a few extra designs with digital camera-primarily based ADAS devices to be released in the close to potential, with these devices established for explosive expansion from 2025.

(Disclaimer: Kamalesh Mohanarangam is Research Manager, Mobility Exercise, Frost & Sullivan. Sights expressed are private)

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