January 29, 2023

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How a Florida Audi store used personalized videos to boost its business

Audi Lakeland integrated individualized movies into its product sales and services system in Could 2019, properly prior to the coronavirus pandemic forced dealerships nationwide to just take far more of their consumer interactions on-line.

It was fortuitous timing.

The movies have proved to be a critical resource, in particular during the pandemic, simply because they leap-commence the product sales procedure and assistance product sales staff capitalize on potential customers by nearly immediately connecting consumers irrespective of their site to vehicles they need, explained Paul Gomez, common supervisor of the Qvale Vehicle Team dealership in Lakeland, Fla. The movies have boosted dealership site visitors and earnings.

“It has come to be in all probability the most essential component of our procedure, simply because what it does is introduce the consumer to specifically what they are purchasing for on-line,” Gomez explained to Automotive News.

Audi Lakeland designed 9,597 product sales-similar movies involving Could 2019 and Dec. 21, 2021, he explained. If a consumer clicks out of a online video, they are taken to Audi Lakeland’s web-site.

The movies helped bump up natural and organic site visitors to the dealership’s web-site, resulting in 11,276 web-site visits for that similar interval, a quantity that Gomez explained as “incredibly” bigger than visits in an previously equivalent interval.