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  • ‘Red Dot: Greatest of the Greatest 2020’ recognises the ground-breaking solution layout of Honda e in the auto category– the optimum honour in the level of competition
  • Honda e also gets ‘Red Dot 2020’ accolade in clever solution class
  • CBR1000RR-R Fireblade SP completes trio of ‘Red Dot 2020’ accolades for higher layout excellent
  • Prestigious international layout level of competition highlights excellence in solution layout, manufacturer and interaction layout


Honda’s really acclaimed Honda e compact electrical car has been awarded the ‘Red Dot: Greatest of the Greatest 2020’ award for ground-breaking solution layout, the optimum honour in the internationally renowned ‘Red Dot’ awards. This award is specified to the best solution in every class.


Honda e also received recognition in the ‘Smart product’ class, alongside with CBR1000RR-R Fireblade SP. This accolade is bestowed upon entries showcasing ‘outstanding design’, and this most recent award acquire highlights Honda’s determination to building beautiful products and solutions that are intended with out compromise.


The once-a-year Pink Dot awards honour excellence in solution, manufacturer and interaction layout from international businesses, with profitable products and solutions introduced in the Pink Dot Style and design Museum at the historical Style and design Zentrum Nordrhein Westfalen in Essen, Germany. The profitable products and solutions are made the decision by a judging panel comprised of 40 international gurus who exam, assess and talk about every entry.


Talking about the Honda e, Govt Inventive Director, Makoto Iwaki commented, “These prestigious awards location a spotlight on Honda’s visionary and gifted designers. As one particular of the most exceptional illustrations of modern auto layout in recent a long time, the Honda e is fully deserving of its ‘Best of the Best’ accolade.”


Honda e is the most recent arrival in the Honda Electrified Line up, offering a fully electrical driving encounter for potential urban environments. From the signature entrance and rear LED gentle combos and fashionable glass charging port cover, to the clean lines and flush characteristics that optimise aerodynamic performance and refinement, the Honda e reimagines the identity of a smaller Honda for the next period of urban mobility. Emphasising this exacting layout philosophy is a Aspect Camera Mirror Method that replaces common aspect see mirrors. Even more differentiating the auto are the black panels with exclusive concave profiles – situated at the entrance and rear in between the lights – which have turn into defining layout motifs of the Honda e.


The fashionable styling of the Honda e has captivated international acclaim because it was to start with previewed in the Urban EV at the 2017 Frankfurt Motor Demonstrate. The strategy auto was afterwards recognised as ‘Best Thought Car’ in the renowned Auto Style and design Award honours. The stick to-up e Prototype strategy, new from its earth premiere at 2019 Geneva Motor Demonstrate, was the centrepiece of the ‘Honda encounter – Casa Connessa Tortona’ exhibit at Milan Style and design 7 days 2019. The exhibition, which was the to start with time the manufacturer has experienced a significant existence at the world’s most significant layout function, available website visitors a exclusive insight into the layout strategy of the Honda e Prototype.


The CBR1000RR-R Fireblade SP is the most recent equipment to carry the Fireblade nameplate, which was to start with introduced in 1992. It has always established the benchmark for how a litre-class tremendous athletics equipment should really tackle on community roads, but for the new 2020 design – developed below the tagline of ‘Born to Race’ – an unwavering concentrate on circuit performance came hand in hand with a radical new layout.


The minimalist frontal spot, aggressively angled aspect fairings and extended reduce fairings – additionally a range of apertures, slits and air-channelling styles – combine to make a best-in-class drag coefficient price of .270. Aerodynamic ‘winglets’ as employed on Honda’s Grand Prix (MotoGP) race equipment combine eye-catching sort with uncompromising operate, hugely increasing downforce and security for best command of the most effective inline four-cylinder motor Honda has at any time made.


The Fireblade was intended with an innovative new approach in which Honda R&D’s digital simulation gurus, clay modellers and styling sketch designers labored with a ongoing, just about simultaneous comments loop to make the maximum effect in the shortest probable growth time. They also benefitted from enter from aerodynamic experts from the company’s in-property racing gurus – Honda Racing Company – in whose evocative pink-white-and-blue color scheme the CBR1000RR-R Fireblade SP is painted.


Satoshi Kawawa, Typical Supervisor, Motorbike Style and design Division, claimed “The CBR1000RR-R Fireblade SP was developed to acquire races in any class – from club racing to international level of competition. Its layout and styling are led by that philosophy – with every component and every detail intended with speed, performance and aerodynamic performance in thoughts. We’re honoured that it has been recognised with this kind of a prestigious award.”


Honda has a long historical past of achievement in the automotive section of the Pink Dot awards, amongst the most prestigious and sought-immediately after awards in the earth. Other recent successes involve the Honda S2000 in 2001and Civic in 2006 for ‘Red Dot: Greatest of the Best’ and European Accord Tourer in 2008 and Insight in 2009 for ‘Red Dot’.


Less than the motto, ‘In look for of fantastic layout and creativity’, the Pink Dot Style and design Awards honour marketplace-leading is effective and initiatives from designers, agencies and businesses from all around the world. Drawing on a popular jury of a lot more than 40 international gurus, the once-a-year function is recognised around the world as one particular of the most sought-immediately after awards for layout eminence.





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