Redesign from windscreen forward gives Honda’s US truck a harder glance
Honda Motor is redesigning the appears and the internet marketing for its sport utility motor vehicles and trucks to appeal additional to US consumers who are shelling out premiums for rival automakers’ motor vehicles that present a additional rugged, off-road adventure graphic, a media report explained.
Reuters pointed out, considering the fact that the nineteen seventies, Honda had been synonymous in the US with understated, well-engineered and remarkably productive cars this kind of as the Civic and Accord. It also delivers SUVs, minivans and the Ridgeline pickup truck.
The report also pointed out, above the past 5 several years, US consumers had shifted toward more substantial motor vehicles with all wheel travel, more robust suspension, large grilles and system armour made for ploughing above desert paths and mountain trails however [as in the Uk] most this kind of motor vehicles never ever depart pavement.
Reuters explained Ford’s new Bronco sport utility and its F-150 Raptor design are chasing this development while Fiat Chrysler Cars is increasing its Jeep brand name to experience additional gain from a section it dominates.
Extra than 70% of motor vehicles sold in the US past yr were being midsize trucks and SUVs while fifty three% of Hondas sold equipped individuals groups. Honda does not provide a substantial pickup that competes with the Ford F-150, and is as a result shut out of one particular of the US market’s most financially rewarding segments.
“We are not on development with the rest of the marketplace,” Jay Joseph, Honda’s US automobile internet marketing chief, informed Reuters during a conference connect with.
Honda on Thursday unveiled a new glance for its midsize Ridgeline pickup, giving the auto a even larger grille and other off-road cues. A new marketing marketing campaign released Friday shows the Ridgeline hauling dirt bikes and charging down unpaved roadways in the Rocky Mountains. Former wrestler John Cena gives the adverts a ‘tough guy’ voice.
Honda is hoping the new solution will enhance Ridgeline sales to 50,000 trucks a yr from about 33,000 in 2019, Joseph informed the news company.
Honda’s Passport mid-sized SUV would be one particular of the future versions to get the off-road makeover, Joseph informed Reuters.