HONDA E AND FIREBLADE TAKE CENTRE STAGE AT PRESTIGIOUS RED DOT DESIGN MUSEUM

HONDA E AND FIREBLADE TAKE CENTRE STAGE AT PRESTIGIOUS RED DOT DESIGN MUSEUM

  • Award-winning Honda e and CBR1000RR-R Fireblade SP inducted into entire world-renowned Purple Dot Style Museum
  • Style experts present Honda e as a ‘car of the future’, with excellent structure and floor-breaking connectivity, awarding it two Purple Dot accolades
  • CBR1000RR-R Fireblade SP superbike recognised for its exceptional structure and well balanced general performance
  • Award wins replicate Honda’s commitment to building stunning goods that are designed with out compromise

 

Honda’s up coming-generation electric automobile, the Honda e, and CBR1000RR-R Fireblade SP superbike have been inducted into the historic Purple Dot Style Museum, one particular of the world’s most major exhibitions of up to date structure. The Honda e also normally takes centre phase in the specific “Milestones in Contemporary Style” exhibition, as one particular of the seventy six finest goods of 2020 and a latest marker in global product or service structure.

 

Honda’s hugely acclaimed Honda e compact electric car was not long ago awarded the ‘Red Dot: Finest of the Finest 2020’ award for floor-breaking product or service structure. This is the optimum honour in the internationally renowned Purple Dot Award: Product Style and is reserved for the finest goods in each individual classification. The Honda e also obtained the Purple Dot 2020 accolade in the meta-classification ‘Smart Products’, although the CBR1000RR-R Fireblade SP was awarded a Purple Dot for exceptional structure in the motorcycle classification.

 

Both cars are an necessary part of the 2020/21 specific exhibition in the internationally renowned Purple Dot Style Museum, Essen, Germany.

 

Peter Zec, CEO and founder of the Purple Dot Style Award claimed: “The Honda e is not just a automobile – it is significantly much more. The Honda e was awarded the Purple Dot: Finest of the Finest simply because the jury was surprised by the automobile at first sight. There was no question it was deserving of the award from the beginning.

 

Honda is dealing with the challenges [of city mobility] as a result of fantastic exploration and progress function to uncover the right remedy for the upcoming. I consider the Honda e stands for a variety of paradigm change: we are not just speaking about e-mobility, we are speaking about new solutions in the electronic entire world and Honda e suits beautifully into this surroundings. It connects your home with mobility, it is a authentic clever product or service and it goes far outside of our imagination. I will not know any other automobile that can obtain this at the second.”

 

From the one of a kind concave black panels and signature entrance and rear LED light-weight mixtures, to the thoroughly clean lines and flush characteristics that optimise aerodynamic performance and refinement, the Honda e reimagines the id of a little Honda for the up coming period of city mobility. Even more emphasising the car’s exacting structure philosophy is a Side Camera Mirror Method that replaces traditional side look at mirrors – a first in the compact phase.

 

Makoto Iwaki, the Executive Innovative Director for Honda e, additional: “Honda e was designed to develop a new partnership involving individuals, modern society and the automobile, although incorporating Honda’s upcoming vision. We will keep on to do our finest to realise the vision as a result of Honda Style. I’m delighted to obtain this prestigious award, and at the very same time extremally proud that it is in the Purple Dot Style Museum for the entire world to recognize and take pleasure in. Thank you to absolutely everyone, thank you really significantly.”

 

The new Honda e is the brand’s first output battery electric car for the European current market. The model is a vital part of Honda’s commitment to see all its automobile model ranges in Europe electrified by 2022.

 

The CBR1000RR-R Fireblade SP, which won the Purple Dot 2020 award in the motorcycle classification, is the most up-to-date two-wheeled machine to carry the legendary Fireblade nameplate. The new 2020 model was created underneath the tagline ‘Born to Race’, with an unwavering aim on circuit general performance and a radical new structure.

 

The Purple Dot judges set the superbike as a result of its paces about quite a few days to check its general performance, in addition to evaluating its operation and structure.

 

Peter Zec commented: “If I’m wondering about Honda, the first factor that arrives to thoughts is motorbikes. The Fireblade warrants the Purple Dot simply because the jury appreciated it really significantly – and we have definitely ridiculous judges that challenged the bicycle, which include a professional racing bicycle rider. It’s not just superior structure – it has excellent general performance also, which is the principal rationale why it obtained the Purple Dot.”

 

In its assessment, the judging panel commended the CBR1000RR-R Fireblade SP for its racing-inspired structure, very well well balanced lines and aerodynamic styling. Judges also praised the enjoyable knowledge it delivered and exceptional general performance when analyzed. Its minimalist frontal region, aggressively angled side fairings and extended reduce fairings – in addition a wide variety of apertures, slits and air-channelling shapes – incorporate to develop a finest-in-class drag coefficient. Aerodynamic ‘winglets’ as utilised on Honda’s MotoGP RC213V racing bicycle incorporate eye-catching variety with uncompromising purpose, massively escalating downforce and security for greatest manage of the most highly effective inline four-cylinder engine Honda has at any time created.

 

Satoshi Kawawa, Common Manager, Motorbike Style Division, additional: “The CBR1000RR-R Fireblade SP was created to get races in any classification – from club racing to global competitors. Its structure and styling are led by that philosophy – with each individual part and each individual detail designed with speed, general performance and aerodynamic performance in thoughts. We’re honoured that it has been recognised with these kinds of a prestigious award.”

The yearly Purple Dot Award: Product Style honours excellence in product or service structure from global organizations. The winning goods are chosen by a judging panel comprised of forty global experts who check, appraise and explore each individual entry. The Purple Dot Style museum hosts the world’s major exhibition of up to date structure in the former boiler residence of the UNESCO Planet Heritage Web page Zollverein, which was when a coal mine advanced.

 

In June, two new specific exhibitions, “Milestones in Contemporary Style” and “Style on Stage”, present this year’s winning goods of the Purple Dot Award: Product Style, which include the Honda e and CBR1000RR-R Fireblade SP. All displays have extraordinary structure features and characterize the Purple Dot winners of 2020.

 

-Ends-