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GM hires first-ever digital chief

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DETROIT — Typical Motors on Tuesday named its to start with main electronic officer, Edward...

DETROIT — Typical Motors on Tuesday named its to start with main electronic officer, Edward Kummer, a longtime advertising and marketing chief who has held posts at Nordstrom, Oakley and Walt Disney Co.

Kummer’s appointment is productive Oct. sixteen. He will be responsible for building and providing GM’s electronic enterprise and will guide a new team to speed up software investments to increase the consumer experience. Kummer, fifty eight, will report to GM President Mark Reuss.

“We are creating new electronic encounters for our clients, equally inside of and outside the house of the automobile, to boost their life and hold them linked to an progressively electronic world,” Reuss explained in a assertion. “Edward’s tested observe document of electronic and e-commerce knowledge and leadership make him a big asset for us. He’s done fantastic get the job done for companies recognised for excellent consumer experience, and we are delighted to have him on our team.”

Kummer was most not too long ago president of Nordstrom Rack’s on line enterprise and Nordstrom’s HauteLook model because 2019, in accordance to his LinkedIn profile. He executed an omnichannel strategy, major to a raise in on line product sales and profit advancement, GM explained in the assertion. Prior posts involve controlling director and main advertising and marketing officer for United Cash, which was acquired by Goldman Sachs, main advertising and marketing and electronic officer for the Oakley eyewear model and senior vice president of the Internet enterprise at Victoria’s Solution.

He also spent eighteen many years at Walt Disney Co. in various leadership roles.

In his new posture, Kummer will guide professional and strategic investments in the electronic area.

“I am psyched to leverage my electronic knowledge to create transformative encounters that will produce a long lasting connection with the consumer and foster a lifelong affinity to GM’s manufacturers and products and solutions,” Kummer explained in the assertion.

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