Ford’s next mission is to change people reservations, which call for only a $500 refundable deposit, into actual orders. That procedure is established to commence extremely before long. The truth that so lots of Mach-E reservations are being produced on the web is a sturdy indicator this revenue approach will, at some point, unfold to more designs. In truth, over a quarter of Mach-E reservations nationwide came from California, a reminder of how a great deal the Sunshine Condition carries on to be a nationwide trendsetter.
The only other automaker which depends intensely on on the web orders is, of program, Tesla. In all probability, Ford researched its main EV rival inside of and out and understood Tesla customers’ paying for approach choice.