Dacia has unveiled a new badge and logo, which will show up on the company’s motor vehicles from the 2nd 50 percent of 2022.
The very first new automobile from Dacia to carry the redesigned branding will most likely be the Bigster SUV, which is established to go on sale in 2022 as the company’s very first foray into the huge SUV marketplace.
In place of the aged defend design and style, Dacia’s badge is now merely the phrase “Dacia” in a stylised blocky font. The company’s foreseeable future models will also get a new logo on their radiator grilles, created from the “D” and “C” letters in the badge.
Dacia has also adjusted its colour scheme from silver and blue to khaki-eco-friendly, which it claims “evokes the brand’s closeness to nature.” Supposedly, this is also a nod to the company’s rugged SUVs, such as the Duster.
Dacia claims its new branding has been purposefully stripped back, as a reminder of its back- to-essentials company product. Denis Le Vot, Dacia’s CEO, outlined the firm’s stance, saying: “[Dacia is] the brand that continuously redefines what is necessary in the automotive industry.”
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