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Consumer demand positive, supply side constraints pose challenge, Auto News, ET Auto

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In anticipation of the festive season, sellers are receiving strong enquiries and order bookings across segments.

New Delhi: The Indian automotive field, it appears, is slowly receiving out of the COVID-induced lockdown challenges. Besides for Maruti Suzuki, all other big OEMs have described beneficial income growth in August 2021 compared to the identical past 12 months. In anticipation of the festive season, sellers are receiving strong enquiries and order bookings across segments. The client sentiment is beneficial and desire for new vehicles powerful.

Having said that, the car or truck desire-provide equilibrium is unequal. The extended standing semiconductor or chip lack is hampering creation schedules. From July to August, numerous OEMs have described a decrease in income on a sequential basis.

A Bloomberg report states that digital sections and elements account for 40% of the cost of a new inside combustion motor (ICE) car, up from 18% in 2000.

Although the semiconductor lack proceeds to impact the automobile field globally, the recent lockdowns in East Asia have worsened the provide condition.

On Tuesday, Maruti Suzuki India Ltd (MSIL) described that mainly because of the lack in semiconductors it is expecting a slide in total creation volumes at its production crops in Haryana and Gujarat in September. It is approximated that the total car or truck creation quantity across both of those the areas could be around 40% of usual creation.

“Tata Motors is pressured to average creation and off-acquire volumes in the coming months. The condition is fluid and we will go on to work to mitigate the impact of this and goal to meet our shopper orders by an agile, multi-pronged tactic which includes close engagement with our extended provide chain associates, procuring chipsets from the open up industry, working with option chips and handling our product and trim- blend,” the enterprise explained.

Veejay Nakra, Chief Govt Officer, Automotive Division, M&M Ltd, also agreed that the provide of semiconductors proceeds to be a world wide issue for the automobile field.

In accordance to Rakesh Sidana, director-income, MG Motor India, even although the enterprise is witnessing occupied dealerships which are eagerly trying to find extra stock, the critical lack of chips is predicted to go on until the conclusion of the 12 months, major to creation constraints. The enterprise explained it recorded the highest-ever bookings of ZS EV past month at over seven hundred models. Having said that, it expects production in September to be reduce than August.

Nissan Motor India which sells products across its two makes, Nissan and Datsun, also explained that the shopper sentiments are beneficial with the begin of the festive season but the challenge is on the provide facet with shortages and elevated direct time of semiconductor provide.

Rakesh Srivastava, Taking care of Director, Nissan Motor India, explained that the enterprise foresees this challenge to go on for the duration of the coming months.

The adhering to is a segment-clever investigation of car or truck income in August 2021.

Passenger vehicles

Domestic income remained in the eco-friendly in August across the PV segment, apart from for the industry leader MSIL, which was seriously marred by chip lack.

Maruti Suzuki witnessed a growth of five% in its total income (domestic + exports) at 130,699 models in August 2021 as towards 124,624 models in August past 12 months. But its domestic income was 9% down to 103,187 compared to 113,033 models in the identical month in 2020.

“While the income quantity in August 2021 was afflicted by the digital elements lack, the income quantity in August 2020 was impacted by the COVID 19-connected disruptions,” the carmaker explained in a regulatory submitting.

The mini passenger vehicles Alto and S-Presso clocked 20,461 device income in August 2021, compared to 19,709 models in August 2020. Compact passenger vehicles which includes WagonR, Swift, Celerio, Ignis, Baleno, Dzire, and Tour S logged 45,577 models in the month below overview, towards sixty one,956 models in August past 12 months.

MSIL also lifted prices across its assortment of vehicles starting up September, to offset the increase in input expenditures.

Vehicle income in August

Domestic Sales August 2021 August 2020 % change
Maruti Suzuki 103,187 113,033 -9
Hyundai forty six, 866 45, 809 2
Tata Motors 28,018 18,583 51
Mahindra & Mahindra fifteen,973 13651 17
Kia India 16,750 10,845 fifty four
Toyota twelve,772 five,555 130
Honda Vehicles eleven,177 seven,509 49
Nissan three,209 810 296
MG Motor four,315 2,851 51
Skoda Auto three,829 one,003 281

( The automobile businesses in India report their dispatch to sellers as their regular monthly wholesale figures.)

Tata Motors, which is major the change to electrical vehicles in the Indian industry, explained its EV income crossed over one thousand models in August.

Kia India which dispatched seven,752 models of Sonet, eight,619 models of Seltos, and 379 models of Carnival past month to its sellers highlighted that August gave balanced income quantities.

“With the festive season around the corner, we are anticipating a even more rise in this variety. To cater to the pent-up and upcoming desire of our vehicles, we are getting suitable actions to increase creation,” Tae-Jin Park, main income and enterprise system officer, Kia India, explained in a statement.

V Wiseline Sigamani, associate normal supervisor(AGM), income and strategic marketing, Toyota Kirloskar Motor, explained, “We are witnessing a constant growth after the 2nd wave and the development ongoing in August as effectively. Customer orders are balanced, and the retail income have demonstrated an enhancement compared to past month.”

The enterprise which sells products like Innova Crysta and Fortuner explained it expects the beneficial desire development to go on due to the resumption of economic activity, uptick in own mobility and in general enhancement in industry sentiment.


The segment has been recovering on a sluggish tempo publish the 2nd wave. On a 12 months-on-12 months basis, domestic income of motorcycles and scooters had been in purple in August.

Having said that, India’s premier two wheeler maker Hero MotoCorp explained it is gearing up for the upcoming festive season, and stays optimistic about desire in the coming months with several beneficial indicators, these types of as the first rate monsoon resulting in encouraging farm activity in most sections of the country, and the several federal government strategies in the social sector.

“Also, with Covid- 19 vaccination getting tempo and past-mile retail opening up even more, the quantities are predicted to be beneficial in the coming months,” it explained.

In accordance to Yadvinder Singh Guleria, Director for income and marketing, Honda Bike & Scooter India (HMSI), “August ushers in the pageant spirit in the country. With a constant month-on-month restoration in conditions of enquiries and shopper wander-ins, we are cautiously optimistic moving ahead, expecting conversions to retails.”

2W income in August

Domestic Sales August 2021 August 2020 % change
Hero MotoCorp four,31,137 five,68,674 -24
HMSI four,01,469 four,28,231 -6
TVS Motor one,79,999 2,18,338 -18
Bajaj Auto 157,971 178,220 -eleven
Suzuki Motorcycles
Royal Enfield

TVS Motor explained its creation and income of quality two-wheelers had been seriously afflicted due to the semiconductor lack. Having said that, with the pandemic restrictions easing and the festive season quickly approaching, the enterprise explained it expects the retails to improve significantly in the coming months.

“The desire in the export industry proceeds to be strong, and container availability is strengthening. We are optimistic of even more enhancement in container availability in the coming months,” TVS additional.

Professional Motor vehicles

Besides Mahindra & Mahindra, the CV segment remained in the eco-friendly on a very low base restoration of the past 12 months. The enterprise witnessed a beneficial 12 months-on-12 months growth in 3-wheelers and medium & significant professional vehicles (MHCVs). Having said that the gentle professional vehicles (LCVs) remained in the adverse.

CV income in August

Domestic Sales August 2021 August 2020 % change
Tata Motors 26,172 16,837 fifty five
TVS Motor 16,381 10,172 sixty one
Mahindra & Mahindra eleven,432 fifteen,606 -27
Bajaj Auto fourteen,624 seven,659 ninety one
Ashok Leyland eight,four hundred 5824 forty four
VECV three,990 2,227 79

VE Professional Motor vehicles (VECV) , a joint undertaking amongst Volvo Team and Eicher Motors, explained in the domestic industry, Eicher brand of CVs clocked income of three,864 models as towards 2,a hundred ninety models in the 12 months-in the past month, up 76.four%. Exports of Eicher branded vans and buses stood at 803 models past month as compared to 250 in August 2020.

Volvo vans and Volvo buses recorded income of 126 models in August 2021 as towards 37 models in the corresponding month past 12 months, the enterprise explained.


In accordance to Hemant Sikka, president – farm products sector, Mahindra & Mahindra Ltd, the field saw a de-growth in August over past 12 months due to significant base influence. “We saw smart restoration in in general acreage of Kharif crops with most of the key crops publishing acreage concentrations nearer to past year’s sown location, irrespective of erratic monsoon in decide on markets. With the festive time period on the anvil, which also coincides with the harvesting season, we are anticipating strong desire in the coming months.”

Tractor income in August

Domestic Sales August 2021 August 2020 % change
Mahindra & Mahindra 19,997 23503 -fifteen
Escorts four,920 6,750 -27

Entering the festive season months, Escorts also sees farmer sentiment powerful and enquiry level building up, driven by favourable macroeconomic aspects, moderately excellent water level in reservoirs, excellent tempo of Kharif sowing and ongoing assist by the federal government to the agriculture sector.

“Some sections of the country have faced a deficit of rainfall in July and August, and it stays to be viewed how the monsoon behaves in September. Inflation proceeds at unparalleled concentrations,” the enterprise additional.

(This is a creating story. We will continue to keep updating as the OEMs launch their income facts.)

“in all four segments of the field — passenger car or truck, two-wheelers, professional car or truck, and 3-wheelers, the extended-expression growth level has occur down substantially in the past five to 10 years even in advance of COVID started out,” SIAM President Kenichi Ayukawa explained.

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