January 31, 2023

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Acura Doesn’t Need Silly Names To Sell EVs

Acura’s electric upcoming is nevertheless pretty a lot up in the air. Whilst the Japanese automaker has an EV coming in 2024, we even now know subsequent to absolutely nothing about it other than there will be a Honda variation referred to as the Prologue, and it will use GM’s Ultium batteries. Wards Automobile attempted to dig a little bit deeper into Acura’s electrification approach, inquiring organization Vice President and Brand Officer Jon Ikeda some thoughts about what foreseeable future EVs could be termed.

“Do you have [to] name it an ‘e’ point or an ‘i’ factor? If absolutely everyone does that, everyone’s car [is] going to be named the identical,” Ikeda responded when requested about unique names for EVs. “Why ‘i?’ It can be just phrase affiliation for buyers to think it can be modern or futuristic.”