May 28, 2023

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GM's Mary Barra goes silent on Twitter after Musk takeover

GM’s Mary Barra goes silent on Twitter after Musk takeover

The issues for automakers on Twitter are heightened simply because Musk also operates Tesla Inc., the major maker of EVs. GM aims to make its overall lineup electric powered by 2035 and other companies are also racing to develop battery-driven autos. A Twitter pullback is providing firms time to evaluate content material expectations and use of advertising and marketing and consumer details underneath Musk.

“With a competitor proudly owning the platform, it’s significant for us to make certain our advertising approaches and info can be properly managed,” GM explained this week via e-mail. It named Twitter “just a single of a lot of channels available” to share information and facts and said it would “choose the channels and platforms that can be most helpful at any point in time.”

The corporation did not tackle Barra’s Twitter absence. The CEO has remained active on other social media these types of as LinkedIn, placing up a 12 months-in-critique missive talking about GM’s all-electric upcoming on Nov. 10.

Like Barra, R.J. Scaringe, the CEO of EV maker Rivian Automotive Inc., final tweeted on Oct. 27 and has been silent there considering that. Rivian declined to remark.

GM hasn’t organized a complete Twitter blackout, expressing it would have interaction as necessary with buyers. GM President Mark Reuss has continued to tweet, as have the automaker’s BrightDrop electric powered van organization and Cruise, in which GM has a controlling stake.

The self-driving company’s CEO, Kyle Vogt, place up a recent publish announcing that it was starting up to provide robotaxi rides in the course of daytime several hours in San Francisco. Cruise spokesman Aaron McLear stated the small business finds Twitter to be an productive away to communicate with consumers and folks in the tech community.

Other major carmakers and business leaders are however tweeting as properly, which include Ford Motor Co. CEO Jim Farley.

Toyota Motor Corp., Honda Motor Co., Nissan Motor Co., BMW AG, Mercedes-Benz and Volkswagen Team all have made use of the platform due to the fact Musk took around.