June 6, 2023

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Ford to help 100 dealers add Bronco-only showrooms

Ford sellers are looking at so a great deal desire in the 2021 Bronco and Bronco Activity that they’ve requested Ford for assistance branding devoted showrooms. According to Automotive News (subscription essential), approximately one hundred sellers intend to open up new Bronco-only manufacturer spaces connected to their current Ford/Lincoln branches. 

Renderings demonstrated at Ford’s countrywide vendor meeting in Oct depict an outdoors-themed room featuring heaps of wooden and other earthy features, with a lot of home in amongst for displaying inventory. The notion originated with sellers, who want to capitalize on shopper desire in the reborn SUV and its derivatives. 

These new, Bronco-special spaces will be decked out strictly with branding lifted from Ford’s revived 4×4 nameplate (really don’t count on to see Ford logos just about everywhere, in other text). Sellers who choose in will see “a bit improved allocations,” and, presumably, larger priority for purchaser orders and special-edition styles, of which there will possible be lots of. 

Irrespective of this edge, Ford’s U.S. gross sales main Andrew Frick informed AN, this is entirely at the discretion of sellers. Compared with other to some degree current examples (Fiat, Alfa Romeo, Genesis), there is no corporate mandate for opening these showrooms. The spaces will occur in three flavors: a full-blown showroom, an enlargement of current room, or a more compact display screen that can in shape inside an current floorplan, providing sellers “an possibility for fairly a great deal any funds,” Frisk mentioned. 

These devoted spaces could get started opening before sellers acquire sufficient inventory to stock them, as the full-size Bronco’s launch has been pushed back again owing to COVID and related provide chain troubles. 

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