June 5, 2023

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Acura’s GM-based electric crossover may be called ADX

Acura’s version of Honda’s Typical Motors-primarily based electrical crossover will inaugurate the ADX nameplate, in accordance to a modern report. Whilst practically nothing is official, the United States Patent and Trademark Business office not too long ago granted the Japanese firm the rights to the identify.

Noticed by Motor vehicle & Driver, the trademark application was filed by Honda on December 22, 2021, and permitted three times later. Nothing at all suggests it is really for a Honda, but a model called ADX would slot neatly into the Acura assortment, which also contains the MDX and the RDX.

The filing asks extra inquiries than it answers. What’s an Acura ADX? A person likelihood is that the nameplate could look on Acura’s version of the Honda Prologue, which is because of out for the 2024 model year. It will be primarily based on a GM-made platform, and it will be driven by the very same Ultium battery technologies discovered underneath the Cadillac Lyriq, amid other EVs. We know it will spawn an Acura, far too.

It truly is critical to notice that practically nothing in the filing mentions an electrical powertrain. Acura’s assortment only contains two crossovers, which is much beneath the sector typical (Lexus has five crossovers and SUVs even Lincoln has four) so the ADX identify could stop up on a non-electrical addition to the assortment. The line-up could improve in a amount of directions and a lot of of its dealers are asking for bigger and modest people-movers.

As we’ve reported prior to, a patent or a trademark filing is not a assure that a element or a nameplate will see the light that awaits at the stop of a production line. Carmakers routinely shield their intellectual residence to ensure that it isn’t going to stop up in the fingers of a rival. Though there is no these kinds of issue as an Acura ADX — at the very least not but — the identify falls in line with the firm’s naming method. Envision the confusion that would ensue if, say, Lexus produced a crossover called ADX that was aimed specifically at the 355-horsepower Acura MDX Variety S.

Acura has not commented on the report, and it has not unveiled what its Honda and Typical Motors-derived model will be called.

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